two magazines have published about vienna the last weeks.
01: MONOCLE
monocle is a business and lifestyle related magazine and it is written in english.
pic taken from www.monocle.com
in their current edition #35 they have a special column about vienna (p.93-96). therein they describe the city as the ‘culture city’. but not in the context of their history preservation, it’s more about their contemporary approach to qualitative city life:
‘it’s electronic music and pop-up galleries causing all the buzz.’
so they argue about the viennese cultural changes in their preface. further in the article they profile design offices and club-owner to demonstrate the creative power. see the excerpt of the website:
text-pic taken from www.monocle.com
02: ART – DAS KUNSTMAGAZIN
art is a german magazine which focuses on art-related issues. it is written in german.
taken from www.art-magazin.de
in their current edition of august 2010 they describe the current cultural development in vienna more provocative: ‘wien rockt!’ (vienna rocks!). this article is the leading article in the current edition. and they also emphasize on the temporary activity like pop-up galleries and off-spaces (page 22-32). furthermore there is a specific spotlight on young viennese artists who support the young radical art-scene in vienna.
because of the magazines monocle or art, the question rises: does a city of today need the temporary qualities of the young generation in order to have a vivante cultural scene? therein is the big question. how can the young designers or art-students publish or create their work? they have to take advantage of the off-spaces because they do not have the money yet to rent a gallery space or office space in the center. first of all they have to have a name to earn money. therefore they search for off-spaces and cheap backyard spaces in order to use it as a pop-up gallery or a pop-up shop. they show their work and one month later they are gone to another place.
as I’m from vienna and do this blog about pop-up dynamics, I had to show the current spotlight from magazines on vienna and their temporary art- and music-scene.
